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Event Registration News, Best Practices, & Trends

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Data Rules, Assumptions Drool: Keeping Your Email Marketing Relevant

Data Rules, Assumptions Drool: Keeping Your Email Marketing Relevant

Contributed by Mary Byers, CAEEmail marketing has long been the mainstay of an association’s marketing…

Fighting Email Fatigue in Association Marketing

Fighting Email Fatigue in Association Marketing

This week’s blog post on association marketing is re-posted with permission from Aaron D. Wolowiec,…

Member Retention: The First Step Toward Growing Your Association

Member Retention: The First Step Toward Growing Your Association

The best way to grow memberships is often debated, and many believe that driving new…

3 Lessons Associations Can Learn from Netflix

3 Lessons Associations Can Learn from Netflix

Associations have more in common with for-profit businesses than you think. Thinking outside the nonprofit box…

What Are Member Personas? And Why Do You Need Them?

What Are Member Personas? And Why Do You Need Them?

Do you know who your perfect members are? They’re the ones who stand to get…

5 Things Every Association Should Have Check-listed

5 Things Every Association Should Have Check-listed

Beyond the usual financial audits, the end of the year is a great time to…

Community Management is About Strategy

Community Management is About Strategy

This week’s blog post on online community management is re-posted with permission from Aaron D. Wolowiec,…

10 Tips for Board Meeting Breakouts

10 Tips for Board Meeting Breakouts

Breakout sessions can be highly beneficial at board meetings as a technique to increase board…

7 Rules for Successful Membership Strategies

7 Rules for Successful Membership Strategies

So you’ve brainstormed some exciting membership moves, but are you ready to play them? Here’s…

Choosing Membership Management Software: The Mistakes Associations Make

Choosing Membership Management Software: The Mistakes Associations Make

Membership management software requires not only a financial commitment but also significant time and resources.…

Association Strategy Pitfall: Looking for the "Right" Answer

Association Strategy Pitfall: Looking for the “Right” Answer

As a society, we are so accustomed to being asked to find the right answer…

Overcoming Misperceptions About Your Association

Overcoming Misperceptions About Your Association

Whether negative perceptions about your organization are accurate or not, they can get in the…

Delegation: Six Steps

Delegation: Six Steps

Effective delegation is often thought of as one of the most challenging management skills to…

How to Write a Mission Statement That's Meaningful

How to Write a Mission Statement That’s Meaningful

How much time do you spend thinking about your mission statement? Mission statements are intended to…

Getting Your Board to Think Strategically

Getting Your Board to Think Strategically

Many associations don’t have the luxury of having their board members professionally trained. On volunteer boards,…

What Does Member Engagement Mean, Anyway?

What Does Member Engagement Mean, Anyway?

The phrase “member engagement” is big in the association world. But what does it really mean, and how…

The Public is Listening, and Associations Are Spending

The Public is Listening, and Associations Are Spending

This week’s blog is re-posted with permission from Aaron D. Wolowiec, MSA, CAE, CMP, CTA.…

Make Your Passwords Secure

Make Your Passwords Secure

Having your membership data in the cloud is convenient, cost-effective, and efficient. But with the…

How Will the New Overtime Rules Affect Your Association

How Will the New Overtime Rules Affect Your Association?

In May, the United States Department of Labor released new overtime rules that will take effect on…

Stakeholder Analysis: The Key to Good Strategy

Stakeholder Analysis: The Key to Good Strategy

Stakeholder audits are a critical component of an ongoing strategy development process. Your organization can…

If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

This week’s blog is re-posted with permission from Aaron D. Wolowiec, MSA, CAE, CMP, CTA.…

Social Media Associations’ Top Strategy for Member Engagement

Social Media Associations’ Top Strategy for Member Engagement

Member engagement doesn’t happen randomly. Associations with increases in overall membership are “also more likely…

The Six Stages of Brainstorming

The power of brainstorming as a creative thinking technique is enhanced by engaging the six…

Technology Truths for Meetings and Events

Technology Truths for Meetings and Events

This week’s blog by Kristen Parker is re-posted with permission from Aaron D. Wolowiec, MSA, CAE, CMP,…

Increasing Board Engagement for Better Governance

Increasing Board Engagement for Better Governance

Good governance demands that boards are engaged. An engaged board is a board that spends…